Technological Business Development Services and Sustainable Competitive Advantage Among Agribusiness SME’s

Authors

  • Mary Njoroge United States International University - Africa
  • Veronicah Kaluyu
  • Maina Muchara

DOI:

https://doi.org/10.58216/kjri.v11i1.94

Abstract

Abstract - Small and medium enterprises (SMEs) are essential to most countries because they are the central generator of economic growth and a main source of job creation. However, they operate in a dynamic environment that is characterized by disruptions, which threaten their survival. This paper seeks to assess the influence of technological business development services (TBDS) on the attainment of sustainable competitive advantage (SCA) among agribusiness SMEs in selected regions in Kenya. The study used a descriptive correlation research design and positivism philosophy. Inferential statistics were applied for data analysis. A census survey was used to select 117 agribusiness SMEs from the database of Africa Agribusiness Academy. The results reveal that TBDS has a positive and significant influence on SCA among agribusiness SMEs. TBDS enhance business efficiency and productivity and agribusiness SMEs should therefore, increase their adoption for enhanced SCA.

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Published

2021-07-14

How to Cite

Mary Njoroge, Veronicah Kaluyu, & Maina Muchara. (2021). Technological Business Development Services and Sustainable Competitive Advantage Among Agribusiness SME’s. Kabarak Journal of Research & Innovation, 11(1), 58–68. https://doi.org/10.58216/kjri.v11i1.94

Issue

Vol. 11 No. 1 (2021): Kabarak Journal of Research and Innovation (KJRI)

Section

General Submissions

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