Influence of Strategic Direction on Financial Sustainability of NGOs in Kenya

Authors

  • Fredrick Ochieng Oluoch United States International University - Africa
  • Prof George K'Aol United States International University - Africa
  • Prof Jeremiah Koshal United States International University - Africa

DOI:

https://doi.org/10.58216/kjri.v11i1.91

Abstract

The purpose of this research was to determine the influence of strategic direction on financial sustainability of NGOs in Kenya. The study was anchored on strategic leadership theory and utilized descriptive correlational research design. The study targeted active local NGOs based on the records of NGOs Co-ordination Board in 2019. The study population consisted of 6,028 members of strategic leadership teams (SLTs). A sample of 413 was drawn from the total population using stratified random sampling technique. Data was collected through self-administered questionnaire. Correlation results revealed that strategic direction had a positive and significant relationship with financial sustainability. Ordinal logistic regression analysis indicated a good model, which explained 8.7% of the variance in financial sustainability, and significantly predicted financial sustainability (β1 = -2.086, p ≤ .05). Hence, strategic direction has significant influence on financial sustainability. The study recommends that strategic direction is emphasized in organizational planning in enhancing financial sustainability.

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Author Biographies

Prof George K'Aol, United States International University - Africa

Professor at Chandaria Business School

Prof Jeremiah Koshal, United States International University - Africa

Professor at Chandaria Business School

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Published

2021-07-14

How to Cite

Fredrick Ochieng Oluoch, Prof George K'Aol, & Prof Jeremiah Koshal. (2021). Influence of Strategic Direction on Financial Sustainability of NGOs in Kenya. Kabarak Journal of Research & Innovation, 11(1), 21–33. https://doi.org/10.58216/kjri.v11i1.91

Issue

Vol. 11 No. 1 (2021): Kabarak Journal of Research and Innovation (KJRI)

Section

General Submissions

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