Influence of Championing Alternatives on Strategy Execution in Insurance Companies in Kenya

Abstract

The purpose of the research was to establish the influence of championing alternatives on strategy execution in insurance companies in Kenya. The study also examined how organizational culture moderates the relationship between middle level management involvement and strategy execution in insurance companies in Kenya. The study targeted Kenyan insurance sector with a population of 436 middle managers.  The study was guided by the positivism philosophy and used a descriptive correlational research design. . The population of study was 436 middle level managers in all the 49 insurance companies in Kenya. The sample size computed upon using the Yamane (1967) formula revealed a sample size of 209 respondents. A correlational result clearly demonstrated that championing alternatives significantly correlated with effective strategy executive, r (174) = 0.568, p < 0.05. the analysis revealed that there was a strong and positive relationship between championing alternatives and strategy execution among middle level managers in insurance sector in Kenya. The study also revealed that organizational culture positively and significantly moderated the relationship between championing alternatives and strategy execution, β = .059, t(173) = 5.436, p <.05. A manager who is an organizational champion is admired and influences employees.