INFLUENCE OF SOCIAL AWARENESS ON ORGANIZATIONAL PERFORMANCE OF UNIVERSITIES IN KENYA: A LITERATURE REVIEW SYNTHESIS

Abstract

This study examines the influence of social awareness—a key dimension of emotional intelligence—on the organizational performance of universities in Kenya. Social awareness includes empathy, institutional awareness, and service orientation, which are essential competencies for academic leaders navigating complex stakeholder environments. Given the pivotal role universities play in advancing knowledge and shaping societal outcomes, understanding how emotionally intelligent leadership contributes to performance is critical. A structured literature review was conducted by selecting peer-reviewed studies from 2020 to 2025 using databases such as Scopus, JSTOR, and Google Scholar. Inclusion criteria focused on studies that linked emotional intelligence, specifically social awareness, with institutional performance indicators in higher education contexts. The review was guided by thematic analysis to identify key conceptual strands and empirical patterns.

Findings from the reviewed literature reveal that social awareness enhances employee engagement, student satisfaction, inclusive decision-making, and responsiveness to institutional needs—leading to improved organizational efficiency and adaptability. Three thematic areas emerged: (1) empathy-driven leadership and staff well-being, (2) institutional awareness and stakeholder alignment, and (3) service orientation as a driver of student-centric outcomes. Studies consistently show a positive relationship between social awareness and performance metrics such as staff retention, academic quality, and operational excellence.

Despite strong empirical support, gaps remain in the measurement and integration of social awareness in leadership development frameworks within African universities. The paper concludes by recommending the adoption of emotional intelligence assessment tools in academic leadership training, and alignment of social awareness practices with strategic objectives to enhance institutional resilience and innovation. This synthesis underscores the growing importance of emotional competencies in higher education leadership and provides a foundation for further empirical research in sub-Saharan Africa.