Influence of Incremental Strategy Implementation Style on Performance of Commercial State Corporations in Kenya

Abstract

This research study sought to determine how the incremental strategy implementation style influenced the performance of commercial state corporations in Kenya. This research study employed the positivism research philosophy and a descriptive research design. The target population was 1813 staff working in middle-level management in commercial state corporations in Kenya. Multistage sampling method was applied to draw 327 respondents from the target population. Data was collected using semi-structured questionnaires. Using linear regression analysis through the SPSS statistical software, this research study established that the incremental strategy implementation style had a positive and significant influence on the performance of commercial state corporations in Kenya. Further, this research study found that high commitment, incremental improvement over time, and experimental nature positively and significantly influenced the financial performance of commercial state corporations in Kenya. In addition, this research study established that high commitment and incremental improvement over time positively and significantly influenced the customer satisfaction of commercial state corporations in Kenya, but experimental nature had no statistically significant influence on customer satisfaction. This research study concludes that adoption of the incremental strategy implementation style enhances the performance of commercial state corporations in Kenya, and therefore recommends that in order to achieve enhanced performance, the management of commercial state corporations should ensure high stakeholder commitment, experimenting during the implementation of strategy, and incrementally improving strategy during implementation.