Prescott Muhonza, Peter Kiriri, and Kefah Njenga. “Moderating Role of Management Commitment on the Value Co-Creation Relation With Achievement of Competitive Advantage in Kenyan Financial Institutions”. Kabarak Journal of Research & Innovation 11, no. 2 (August 4, 2021): 147–159. Accessed November 22, 2024. https://journals.kabarak.ac.ke/index.php/kjri/article/view/82.