ONYANGO, MARSEILLE ACHIENG; KATUSE, Paul; KIRIRI, Peter. Assessing the Influence of Strategic Orientations on Sustained Competitive Advantage: A Study of the Kenyan Pharmaceutical Industry. Kabarak Journal of Research & Innovation, [S. l.], v. 16, n. 2, p. 347–362, 2026. Disponível em: https://journals.kabarak.ac.ke/index.php/kjri/article/view/779. Acesso em: 15 jul. 2026.