ONYANGO, MARSEILLE ACHIENG; KATUSE, Paul; KIRIRI, Peter. Assessing the Influence of Product Orientation on Sustained Competitive Advantage Among Pharmaceutical Firms in Kenya. Kabarak Journal of Research & Innovation, [S. l.], v. 16, n. 2, p. 378–395, 2026. DOI: 10.58216/kjri.v16i2.778. Disponível em: https://journals.kabarak.ac.ke/index.php/kjri/article/view/778. Acesso em: 22 jul. 2026.